You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life

By Anthony Sullivan with Tim Vandehey

Book Cover: You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life

Pitching is about persuasion: radiating positivity, controlling the situation, winning an audience's trust, creating "fierce agreement," and getting them to want to give you what you're asking for. Written not just for a business audience, You Get What You Pitch For will approach the pitch as what it really is: a methodology for building productive, positive, mutually beneficial person-to-person interactions. Pitchman Anthony "Sully" Sullivan and co-author Tim Vandehey weave a lifetime of vivid stories and colorful characters, one-of-a-kind pitchman-lingo, and field-tested pitching techniques into an entertaining, practical, put-this-material-to-work-today user's manual for an extraordinary set of skills that millions of people can use to become the most confident, charismatic and powerful version of themselves. You Get What You Pitch For is built around common, real-life scenarios almost anyone can relate to, from handling disagreements, job interviews, making an important speech, getting funding, going after a promotion, and more.

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Weird in a World That’s Not: A Career Guide for Misfits, F*ckups, and Failures

By Jennifer Romolini

Book Cover: Weird in a World That's Not: A Career Guide for Misfits, F*ckups, and Failures

An honest, sharp-witted, practical guide to help you get and keep the job you want—from an outsider whose been there and done it, a woman who went from being a broke, divorced, college dropout to running some of the biggest websites in the world.

Jennifer Romolini started her career as an awkward twenty-seven-year-old misfit, navigated her way through New York media and became a boss—an editor-in-chief, an editorial director, and a vice president—all within little more than a decade. Her book, Weird In A World That’s Not, asserts that being outside-the-norm and achieving real, high-level success are not mutually exclusive, even if the perception of the business world often seems otherwise, even if it seems like only office-politicking extroverts are set up for reward.

Part career memoir, part real-world guide, Weird in a World That’s Not offers relatable advice on how to achieve your dreams, even when the odds seem stacked against you. Romolini helps you face down your fears, find a career that’s right for you, and get and keep a job. She tackles practical issues and offers empathetic, clear-cut answers to important questions:

  • How do I navigate the awkwardness of networking?
  • How do I deal with intense office politics?
  • How do I leave my crappy job?
  • How do I learn how to be a boss not just a #boss?
  • And, most importantly: How do I do all this and stay true to who I really am?

Authentic, funny, and moving, Weird in a World That’s Not will help you tap into your inner tenacity and find your path, no matter how offbeat you are.

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Twitter for Good

Claire Williams

Book Cover: Twitter for Good

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.

  • Reveals why every organization needs a dedicated Twitter strategy and explains how to set one
  • Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track)
  • Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund

With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

And Then the Roof Caved In

David Faber

Book Cover: And Then the Roof Caved In

And Then the Roof Caved In lays bare the truth of the credit crisis, whose defining emotion at every turn has been greed, and whose defining failure is the complicity of the U.S. government in letting that greed rule the day. Written by CNBC's David Faber, this book painstakingly details the truth of what really happened with compelling characters who offer their first-hand accounts of what they did and why they did it.

Page by page, Faber explains the events of the previous seven years that planted the seeds for the worst economic crisis since the Great Depression. He begins in 2001, when the Federal Reserve embarked on an unprecedented effort to help the economy recover from the attacks of 9/11 by sending interest rates to all time lows. Faber also gives you an up-close look at where the crisis was incubated and unleashed upon the world-Wall Street-and introduces you to insiders from investment banks and mortgage lenders to ratings agencies, that unwittingly conspired to insure lending standards were abandoned in the head long rush for profits.

  • Based on two years of research, this book provides deep background into the current credit crisis
  • Offers the insights of experienced professionals-from Alan Greenspan to prominent bankers and regulators-who were on the front lines
  • Created by David Faber, the face of morning business news on CNBC, and host of the network's award winning documentaries

From regulators who tried to stop this problem before it swung out of control to hedge fund managers who correctly foresaw the coming housing crash and profited from it, And Then the Roof Caved In shows you how the crisis we currently face came to be.

The Career Lattice

Joanne Cleaver

Book Cover: The Career Lattice

Thanks to the rise of global labor, increasing automation of job functions, and the flattening of workplace organizations, the traditional corporate ladder is gone—and we’ll probably never see it again. For smart, talented, motivated workers, this is the best career news to emerge in a long time.

Instead of following the path of predetermined corporate hierarchies, you need to design a more flexible career path. It’s called the Career Lattice, and it’s about adding new skills to current abilities—while letting go of things that are no longer relevant. It’s about evolving. It’s about embracing change.

In The Career Lattice, career consultant and business journalist Joanne Cleaver gives you the insight, information, tools, and best practices you need to:

  • Invest in the best training or continued education for your future goals
  • Make smart lateral moves now to help you make upward moves later
  • Network more strategically than ever
  • See possibilities down the road that would otherwise have escaped you

The Lattice is both more stable and more dynamic than the linear career ladder. No matter your age or career stage, latticing equips you to make your move into emerging jobs or careers in all industries with more speed, skill, and confidence than your competitors.

It isn’t your father’s world of business anymore. Linearity is out; flexibility is in. The Career Lattice is what you need to make the smartest possible career decisions in a completely transformed world of business.

Confessions of a Subprime Lender: An Insider’s Tale of Greed, Fraud, and Ignorance

Richard Bitner

Book Cover: Confessions of a Subprime Lender: An Insider's Tale of Greed, Fraud, and Ignorance

Former subprime lender Richard Bitner once worked in an industry that started out helping disadvantaged customers but collapsed due to greed, lack of financial control and willful ignorance. In Confessions of a Subprime Lender: An Insider's Tale of Greed, Fraud, and Ignorance, he reveals the truth about how the subprime lending business spiraled out of control, pushed home prices to unsustainable levels, and turned unqualified applicants into qualified borrowers through creative financing. Learn about the ways the mortgage industry can be fixed with his twenty suggestions for critical change.

Straight to Hell: True Tales of Deviance, Debauchery, and Billion-Dollar Deals

John LeFevre

Book Cover: Straight to Hell: True Tales of Deviance, Debauchery, and Billion-Dollar Deals

New York Times Bestseller

“Some chick asked me what I would do with 10 million bucks. I told her I’d wonder where the rest of my money went.”—@GSElevator

 

Over the past three years, the notorious @GSElevator Twitter feed has offered a hilarious, shamelessly voyeuristic look into the real world of international finance. Hundreds of thousands followed the account, Goldman Sachs launched an internal investigation, and when the true identity of the man behind it all was revealed, it created a national media sensation—but that’s only part of the story.

 

Where @GSElevator captured the essence of the banking elite with curated jokes and submissions overheard by readers, Straight to hell adds John LeFevre’s own story—an unapologetic and darkly funny account of a career as a globe-conquering investment banker spanning New York, London, and Hong Kong. Straight to Hell pulls back the curtain on a world that is both hated and envied, taking readers from the trading floors and roadshows to private planes and after-hours overindulgence. Full of shocking lawlessness, boyish antics, and win-at-all-costs schemes, this is the definitive take on the deviant, dysfunctional, and absolutely excessive world of finance.

 

Coming to Your Shelf July 14, 2015

Smart People Should Build Things

Andrew Yang

Book Cover: Smart People Should Build Things

Andrew Yang, the founder of Venture for America, offers a unique solution to our country’s economic and social problems—our smart people should be building things. Smart People Should Build Things offers a stark picture of the current culture and a revolutionary model that will redirect a generation of ambitious young people to the critical job of innovating and building new businesses.

As the Founder and CEO of Venture for America, Andrew Yang places top college graduates in start-ups for two years in emerging U.S. cities to generate job growth and train the next generation of entrepreneurs. He knows firsthand how our current view of education is broken. Many college graduates aspire to finance, consulting, law school, grad school, or medical school out of a vague desire for additional status and progress rather than from a genuine passion or fit.

In Smart People Should Build Things, this self-described “recovering lawyer” and entrepreneur weaves together a compelling narrative of success stories (including his own), offering observations about the flow of talent in the United States and explanations of why current trends are leading to economic distress and cultural decline. He also presents recommendations for both policy makers and job seekers to make entrepreneurship more realistic and achievable.